XLASH Cosmetics
Our Story
Our story started with the humble dream of bringing longer lashes to the world. Way back in 2012 (yeah we’re that old) we noticed the lengths people went to to make their lashes pop.
Let's face it. Achieving long, beautiful lashes through traditional methods has always been a hassle. Whether it's the tedious application of false lashes that never seem to stay in place, expensive lash lifts or the need for mascara before you step outside.
We knew there had to be an easier and more effective way to get longer, fuller lashes. So we did the research, talked to the experts, and learned everything there is about lashes. What was missing? Our goal was simple. Create an at-home lash lengthening treatment with active ingredients that makes your lashes naturally longer and fuller, naturally.
In 2012, we launched our first XLASH Eyelash Serum. The serum ticked all the boxes. It was safe, easy to use, and with active ingredients that showed real results. We sent the serum to millions of people across the world. The verdict? They loved it. Over time, we built a community of beauty enthusiasts, lash obsessed, and yes, even a few influencers. Xlash is proudly the most successful eyelash serum brand in Scandinavia.
We spent over a decade perfecting a formula that’s now amassed over 10,000 five-star reviews. A vegan alternative, clinically proven and dermatologically tested.
Works like magic, powered by science.
Our Founders
In 2007, a team of British and Swedish scientists, working at the prestigious Karolinska Institute in Stockholm, made a breakthrough that would change the beauty industry forever.
It was here they formulated a groundbreaking new substance - an antioxidant with unique anti-aging properties. As they explored compound’s potential, the scientists made another promising discovery: the antioxidant could stimulate hair growth.
The scientists devoted years to rigorous tests, to develop what they knew could be a landmark beauty breakthrough - when applied as an eyelash serum, the ingredient stimulated the growth of longer, stronger lashes without the need for damaging glues or extensions.
With the mantra intelligent beauty, Xlash contains breakthrough science, proven natural extracts and a commitment to sustainability for a fresh approach to beauty that proritises respect for your skin - and for our planet.
Scientific, Safe, Sustainable
Our founders are trained scientists with a background in cellular and molecular biology. We use this expertise to create breakthrough cosmetic formulations proven to achieve results. Each formula is rigorously tested in clinical trials with willing human volunteers. All of our ingredients are fully researched, approved and classified as safe for use.
SUSTAINABILITY & COMMUNITY
Xlash is committed to sustainability and respect for our planet. We are actively eco-conscious in our business practices: we source ingredients ethically and never tests on animals.
We are committed to doing better. Today's choices have a lasting impact on our climate and future generations. Our goal is to work with suppliers, partners, and distributors who take responsibility both for the environment and for their employees’ working conditions.
You can read more below about our commitment to sustainability and our community.
OUR RANGE
Since launching, Xlash has become the leading eyelash and eyebrow serum brand in Scandinavia. It has sold to over 4 million customers in 28 countries.
Over the years, the product range increased to include supporting cosmetics and tools, all designed to enhance natural beauty.
In 2020 Xlash launched its first skincare ranges and now has an impressive collection of advanced skincare steps. All Xlash products are cruelty-free, vegan and dermatologically tested.
The Skin Wardrobe is the proud exclusive NZ stockist of Xlash, servicing NZ and Australian customers.